Almost every producer online is offering free beats to their customers in order to get them to try out their beats. It’s a great tactic that also drives in a lot of traffic. Some beat buyers say that they won’t buy beats from a producer that gives away beats for free because they have been used so many times. Some producers say that offering free beats makes people feel like they aren’t worth all that much. So, does offering free beats lower the value of your beats? The answer is, yes and no. Let me explain.
Here are the reasons why offering free beats does not lower the value of them.
To the right artist, it does not matter who has had the beat, the right artist for the beat will eventually but it and promote it in a fashion where it will not matter how many people used that beat. That particular artist that bought the beat and promoted will get all the exposure on it. So, anyone who is too scared of other people having the same beat, probably are worried that someone might make a track to it that gets more exposure than their own.
The beat is still worth the same amount of money regardless of how many people own it. Depending on the type of lease you have, most non-exclusive beat leases come with a set amount of purchases someone can receive while using that instrumental. Once that artists has reached the total amount of purchase threshold, they can no longer sell their track anyway and must purchase a new lease.
Here are the reasons why offering free beats does lower the value of them Exclusive beats for sale.
There are a pretty big percentage of people who don’t like to buy beats from producers that offer beats for free. You can significantly drop your beat sales if you decide not to offer free beats. Although, some free beats customers do turn into purchasing clients, so it’s hard to say which method is more beneficial.
It might deter major artists from buying or purchasing the beat. The major artists want beats that no one has ever heard before so they can make a big impact with their songs. A major artist is going to be much more critical when it comes to making a track. I suggest having beats that you offer for free but also holding some back that no one else gets to hear except for major artists or placement opportunities.
Although there are some advantages and disadvantages of offering free beats, it definitely helps upcoming producers to get exposure fairly quickly, especially if that producer can get themselves ranking highly on the Google search engine.